Running a Shopify store means wearing four hats at once: builder, optimiser, technician and marketer. Most store owners in Gurgaon and Delhi end up hiring four different vendors to cover them — and lose money in the gaps between. RouteIgnite puts all four under one roof, backed by 15+ years of e-commerce experience.

The Four Services — and When You Need Each
1. Shopify Development — when you’re starting or rebuilding
Your store is your only salesperson online. Our Shopify development service builds custom, conversion-ready stores — not template clones with your logo swapped in. Design, product architecture, payment and shipping setup, speed engineering: everything a store needs to sell from day one. New founders should start with our store setup guide for new businesses, and anyone leaving WooCommerce or Wix can move safely with Shopify migration.
2. Conversion Rate Optimisation — when you have traffic but no sales
The most common message we get from Delhi NCR store owners: “People visit, nobody buys.” That’s not a marketing problem — it’s a store problem, and it’s fixable. Our CRO service finds the leaks with data (heatmaps, session recordings, funnel analysis) and fixes them in priority order. Stores we optimise average a 38% conversion lift. Not sure if you need it? Check the signs your store needs CRO.
3. Shopify Maintenance — when downtime costs you money
A slow or broken store doesn’t just lose the sale — it loses the customer’s trust permanently. Shopify maintenance keeps your store fast, secure and monitored around the clock: app updates, speed checks, bug fixes, backup discipline and festival-season load readiness. See exactly what maintenance includes.
4. Performance Marketing — when the store converts and it’s time to scale
Ads multiply whatever your store already does. If it converts, ads print money; if it leaks, ads burn budget. That’s why marketing comes fourth in our sequence, not first. Our performance marketing service runs full-funnel campaigns across Meta and Google, measured on revenue and ROAS — never on impressions.
One Team, One Dashboard, One Goal
Here’s what going full-funnel with one agency actually changes:
- No hand-off losses. The developer who built your product page sits beside the analyst optimising it and the buyer sending traffic to it. Fixes that take other setups three weeks of email chains happen in a stand-up.
- Shared accountability. When one agency runs ads and another owns the store, every bad month becomes a blame exchange. With us, there’s nobody else to blame — which is exactly how we like it.
- Compounding data. CRO findings sharpen ad targeting. Ad data reveals which products deserve better pages. Maintenance monitoring catches conversion-killing slowdowns before the weekly report. Four services feeding each other beat four silos.
Built for Gurgaon & Delhi
We’re a local agency by choice. Gurgaon founders get in-person kickoffs in the startup corridor; Delhi businesses from Karol Bagh to South Extension get a team that understands how NCR customers buy — COD preferences, festival spikes, delivery expectations. See all service areas.
Where Most Store Owners Start
Not sure which service you need? That’s normal — diagnosis is our job, not yours. Every engagement starts with a free store audit that tells you three things in plain language:
- What’s currently blocking your sales (with evidence, not opinions)
- Which fixes matter most, in priority order
- A fixed quote for the work — the number you approve is the number you pay
The audit is free because it’s the best sales pitch we have: most owners have never seen their store analysed properly. Common starting questions we answer weekly: is an agency worth it, agency vs freelancer, and what to ask before hiring anyone — including us.
Frequently Asked Questions
Can I hire you for just one service?+
Yes. Many clients start with a single service — usually development or CRO — and add others as the store grows. The full-funnel advantage kicks in over time; there’s no forced bundle.
What does the free audit actually cover?+
Design and UX review, page speed analysis, checkout flow walkthrough, trust signal check and ad-readiness assessment — delivered as a plain-language report with priorities. Details: what’s in a CRO audit.
Do you work with stores outside Shopify?+
We specialise in Shopify only — it’s why our builds convert. If you’re on another platform, we’ll either migrate you safely or tell you honestly to stay put. Our Shopify vs WooCommerce comparison shows how we think about it.
How do you charge?+
Fixed quotes for builds and projects; monthly retainers for maintenance and marketing. Always agreed before work starts, never adjusted mid-project without your sign-off.