A proper Shopify CRO audit examines six areas — speed, product pages, checkout flow, trust signals, mobile experience and analytics setup — and delivers findings ranked by revenue impact, not a wall of screenshots. Here’s exactly what should be inside one, so you can judge any audit offer (including ours).
The Six Sections of a Real Audit
- Speed analysis. Load times on 4G mobile for homepage and top product pages, Core Web Vitals, and the specific causes — app bloat, image weight, script debt. (Preview the usual suspects: why stores load slow.)
- Product page review. Do your pages answer the buyer’s five questions — what is it, will it fit/work for me, when does it arrive, can I return it, why buy here? Each unanswered question gets flagged with the fix.
- Checkout walkthrough. A real test purchase on mobile, counting steps and friction: surprise costs, forced accounts, payment options, error handling. This section alone regularly finds five-figure monthly leaks.
- Trust signal inventory. Reviews, policies, COD availability, contact accessibility, design credibility — scored against what Indian buyers check before paying a stranger online.
- Mobile experience. Not “is it responsive” but “is it pleasant on a mid-range Android over 4G” — where 75%+ of your buyers actually are.
- Analytics verification. Is data being collected correctly? Broken pixels and double-counted conversions mean every future decision is built on sand. Audits that skip this can’t be trusted on anything else.
What the Report Should Look Like
Ranked findings — each with evidence (a recording, a metric, a screenshot), the revenue logic, and the fix. Priority order matters more than completeness: a checkout bug eating 30% of mobile orders outranks forty minor observations. Plain language throughout; if you need a glossary to read your own audit, it was written to impress, not inform.
What Happens After
The audit is a map; the value is in the fixing. Our CRO service works the list in priority order with weekly ships and measured results — the route to the 38% average lift we quote. Whether you need it at all: check the six signs, and what the lift is worth in rupees: the CRO revenue math. RouteIgnite’s audit is free — it’s the first step of every engagement, and the report is yours either way.
Frequently Asked Questions
How long does a CRO audit take?+
A proper one: 3–5 business days from access to report. Instant ‘audits’ are automated scans with your logo on them — useful as a starting point, not as a diagnosis.
What access does an audit need?+
Read-only analytics access and a look at the storefront. Nothing that can change or break your store — and any auditor asking for full admin rights before explaining why deserves questions.
Is a free audit actually useful, or just a sales pitch?+
Both, honestly — it’s how agencies demonstrate competence. The test: does the report name specific problems with evidence, or does it just describe your store back to you with adjectives?