Getting traffic but no sales? That’s not a marketing problem — it’s a store problem, and it has a name: conversion rate. RouteIgnite’s CRO service finds exactly where your Shopify store leaks buyers and fixes it with data, not guesses. Stores we optimise average a 38% conversion lift — on the same traffic you already have. 15+ years of e-commerce experience means we’ve seen every leak there is.
The Maths That Makes CRO the Best Money You’ll Spend
Say your store gets 10,000 visitors a month and converts at 1% with a ₹1,500 average order. That’s ₹1,50,000 in monthly revenue. Lift conversion to 2% — same traffic, same ad spend — and revenue doubles to ₹3,00,000. Every month. Forever. That’s why smart owners fix conversion before scaling ads: here’s the full breakdown of what CRO can do to your numbers.
How We Find the Leaks
- Data collection. Heatmaps, session recordings, funnel analytics — we watch how real visitors use your store. Where they hesitate, what they rage-click, where they leave.
- Diagnosis. The leaks get ranked by revenue impact. A checkout bug losing 30% of mobile orders comes before a homepage headline tweak. Curious what a proper audit covers? Everything in our CRO audit, listed.
- Fixes in priority order. Speed repairs, product page rewrites, trust signal placement, checkout simplification — shipped weekly, measured against baseline.
- Test and compound. A/B tests confirm what worked. Winners stay, losers teach us something, and the lift compounds month over month.
The Usual Suspects We Fix
- Slow pages — every extra second of load time costs ~7% of conversions. If your store drags, start with why Shopify stores load slow and how to fix it.
- Product pages that don’t sell — thin descriptions, no size guidance, unanswered delivery questions.
- Trust gaps — no reviews, unclear return policy, missing COD option. Indian buyers check all three before paying.
- Checkout friction — forced account creation, surprise shipping costs, too many steps on mobile.
- Wrong traffic — sometimes the store is fine and the ads bring window-shoppers. When that’s the diagnosis, we say so and fix it on the marketing side instead.
Is Your Store Ready for CRO?
CRO needs traffic to analyse — if you’re getting fewer than ~1,000 visitors a month, your money is usually better spent on getting qualified traffic first, and we’ll tell you that honestly in the audit. Wondering whether you’ve hit the threshold? Read the signs your store needs CRO, or the blunter version: why your store isn’t getting sales.
Why RouteIgnite for CRO
- Full-funnel context. Because we also build stores and run ads, our CRO sees the whole picture — not just the landing page.
- Local buyer knowledge. We optimise for how Gurgaon and Delhi customers actually shop: mobile-first, COD-aware, festival-driven.
- Plain-language reporting. Every month you see what changed, what it did to revenue, and what’s next. No dashboards you need a course to read.
Frequently Asked Questions
How long before CRO shows results?+
First fixes ship within two weeks; measurable lift typically shows in 4–8 weeks depending on traffic volume. It compounds from there.
Do you guarantee a specific lift?+
No — anyone who guarantees a number before seeing your data is guessing. We share our average (38%) and our method, then let the audit set honest expectations for your store.
Will changes disrupt my running store?+
No. Changes ship in small, reversible increments — usually tested on a fraction of traffic first. Your store keeps selling throughout.