Burned budget on ads that brought clicks but no customers? You’re not alone — it’s the most expensive lesson in e-commerce, and most new store owners in Gurgaon and Delhi learn it the hard way. RouteIgnite runs performance marketing the way the name intends: measured on revenue and ROAS, never on impressions, reach or “brand awareness”. 15+ years of e-commerce experience means we know which metrics pay rent.
Why Most Store Ads Fail
Three reasons, in order of frequency:
- The store doesn’t convert. Ads multiply what exists. Send paid traffic to a leaky store and you pay to watch people leave. This is why we check conversion readiness before spending a rupee — and why CRO often comes first.
- Wrong audience, wrong message. Generic interest targeting and a “50% OFF” banner is not a strategy. We build campaigns around buyer intent — who’s actually ready to purchase your product, and what convinces them.
- No full-funnel structure. Cold prospecting, warm retargeting and post-purchase flows each need different creative and budgets. Most DIY accounts run one campaign type and wonder why scaling breaks it.
What We Run
- Meta ads (Facebook + Instagram). Where Indian D2C discovery happens. Creative testing, audience architecture, retargeting flows.
- Google ads. Shopping, Search and Performance Max for buyers who already know what they want.
- Full-funnel retargeting. Cart abandoners, product viewers, past buyers — each gets its own message and its own maths.
- Creative production. Ad hooks, angles and formats tested weekly. In performance marketing, creative is the targeting.
How We’re Measured (and How We Report)
One dashboard, three numbers: revenue attributed, ROAS, and cost per acquisition. Reported monthly in plain language with what we’re testing next. If a month underperforms, you’ll read exactly why and what changes — we don’t hide behind reach charts. New to ad budgeting? Start with our guide to setting a marketing budget for a new store, and the honest answer to whether performance marketing is worth it for small stores.
The Full-Funnel Advantage
Because RouteIgnite also handles development, CRO and maintenance, our ad team sees things siloed agencies can’t: which products have the best pages (send traffic there), what CRO learned about your buyers (use it in targeting), whether the store slowed down mid-campaign (fix it before it burns spend). Ads, store and data working as one system — that’s the entire point of one agency under one roof.
Frequently Asked Questions
What’s the minimum ad budget to start?+
For NCR D2C stores we recommend at least ₹30,000–50,000/month in ad spend for the first testing quarter — enough data to find winning audiences without gambling. Full reasoning in the budget guide.
How fast will ads become profitable?+
Expect a 4–8 week testing phase before consistent ROAS — anyone promising profit in week one is selling you a story. Our average account reaches target ROAS in the second month.
Will you take over my existing ad account?+
Yes — we audit it first. Existing account history (even bad history) is data, and pixel seasoning carries value. You always retain ownership of your ad accounts.