A Shopify website costs between ₹75,000 and ₹5,00,000+ in India in 2026, with most small business builds landing between ₹1,00,000 and ₹2,50,000. The exact price depends on design complexity, number of products, custom features and who builds it — a freelancer, an agency, or yourself.
Shopify Website Cost by Store Type
| Store type | Typical cost | Timeline |
|---|---|---|
| DIY (you build it) | ₹0 + your time (2–3 months of it) | Varies wildly |
| Lean launch store (≤25 products, template-based custom styling) | ₹75,000–1,25,000 | 3–4 weeks |
| Standard D2C build (custom design, integrations, content) | ₹1,25,000–3,00,000 | 4–8 weeks |
| Complex build (custom apps, B2B logic, large catalogue) | ₹3,00,000–5,00,000+ | 8–12 weeks |
What Actually Moves the Price
- Custom design vs template styling. The single biggest variable. Custom design costs more and converts better — the trade-off is real and worth weighing per business.
- Integrations. Payment gateways and one courier: standard. ERP sync, wholesale pricing tiers, custom loyalty logic: the quote climbs.
- Catalogue size and content. Loading 500 products with written descriptions is real work; 15 products is an afternoon.
- Speed and SEO engineering. Cheap builds skip it; you pay for the retrofit later, usually after wondering why nothing is selling.
The Costs Nobody Quotes You
Beyond the build: Shopify’s subscription (see which plan you actually need — usually Basic at ₹1,994/month), roughly 2% gateway fees, apps you genuinely need (₹0–3,000/month), and maintenance (Indian maintenance pricing here). Budget marketing separately — a store without traffic is a warehouse: realistic ad budgets for new stores.
City Rates: Gurgaon & Delhi
NCR rates match the national bands above — local detail in our Gurgaon and Delhi cost guides. RouteIgnite quotes are fixed after a free audit through our Shopify development service: the number you approve is the number you pay, and every line is itemised. New founders should also read our new-business setup guide before spending anything.
Frequently Asked Questions
Can I get a Shopify website for under ₹50,000 in India?+
Yes, but expect a template-based build with minimal customisation. It can work for testing an idea, but most sub-₹50,000 builds get rebuilt within a year once the owner realises the store isn’t converting.
What ongoing costs come after the build?+
Shopify Basic at about ₹1,994/month, payment gateway fees around 2% per transaction, plus optional apps (₹0–3,000/month) and a maintenance plan if you want the store managed professionally.
Why do agency quotes vary so much for the same store?+
Scope definitions differ. One quote includes strategy, custom design, speed engineering and post-launch support; another is a theme install with your logo. Always compare what’s itemised, not just the total.